For any voluntary organisation,

or any organisation, for that matter, communication is part and parcel, and serves a mightily important role in organisation cohesion, in volunteer relationships and permeates through every fabric of our relationships with humans.

And dogs.

Where communication is concerned, good communication is mandatory, or else you fail communicating well with those who work with you or those you want to save. The values on which your organisation is founded are at stake.

Communication does not come at the expense of undermining like-minded individuals who fight for the same cause and who intend to achieve the same objectives as you. Good communication takes place with integrity and accountability. Communication is unretractable -- once you communicate whether in print or verbally, you can't undo the consequence your message yields on others.

And good communication does not exist on baselessness but is supported by truths, by evidences, by agreements with others. Good communication is not a unidirectional process but takes place in two, three or more ways and directions, mutually beneficial to all.

We often hear of the unreported truth. These days, we are beginning to see fabricated news, not only verbally, but more pitifully, in print. Do not be afraid to question what the media say, go forth to challenge the veracity of the information you see in print. There's nothing flawed in a correction done constructively.

Good communcation is imperative. In reducing volunteers turnover rates, in ensuring good employee relations, in getting things done, in securing the trust of the public, in giving more hope for the subjects you want to save.

Don't lose sight of what you are called to do, don't lose sight of what you want to achieve. For our animals.